EN

新潟県の新潟県の4つの文化をめぐる魅力体験ツアー
Concept
  • A Journey Through Time

    「悠久の歴史を旅する」

    Through this journey, you will immerse yourself into the Niigata culture which reaches back to the distant past. In these times of uncertainty, consider your current position in the world. Learn from our ancestors the art of living in the present, with an eye towards the future!

新潟県の新潟県の4つの文化をめぐる魅力体験ツアー
Concept
  • A Journey Through Time

    「悠久の歴史を旅する」

    Through this journey, you will immerse yourself into the Niigata culture which reaches back to the distant past. In these times of uncertainty, consider your current position in the world. Learn from our ancestors the art of living in the present, with an eye towards the future!

Ancient Jomon culture
A glimpse of life

  • A message through time
    Five thousand years ago, the ancient Jomon people developed a tool that combines practicality with artistry - a clay vessel with a decoration that resembles a burning flame. The ""flame pottery"" of the Jomon period, which has been excavated in large numbers in the Shinano River basin in Niigata Prefecture, can be said to be the origin of modern Japanese culture.
    This is a tour where you can gleam advice to use in the present from the steady and fulfilling lives of the Jomon people.

    Jomon world: Exploring Ancient
    Niigata culture

  • The "flame-pottery" is a pottery reminiscent of a burning flames. It is a national treasure that combines practicality with artistry. This style was developed in Middle Jomon period.

    About "flame-pottery"

  • Since ancient times people of Niigata have been nurtured by mountains, rivers, heavy snowfalls, and delicious seafood. The wisdom of processing and preserving food, the variety of local cuisine, the quality of textiles (for example, angin that is rooted in Jomon period), and creativity are all rooted in this extreme environment. The culture that developed in the ancient Jomon period is the foundation of modern Japanese culture. It reaches from the past, to give us hints for the future!

    Learning from the Jomon way of life

  • Jomon people survived off the rich natural environment in Niigata by hunting, gathering, and fishing. Step into their varied world and experience the wisdom of their seasonal lives. Feel the richness and harshness of nature and the warmth of the Jomon people as you explore their world in a full-scale diorama. To understand these people even better, make a Jomon-style magatama. Spend the day surrounded by the root culture of Japan!

    Walking through Ancient Jomon

  • Jomon world:
    Exploring Ancient
    Niigata culture

    A message through time
    Five thousand years ago, the ancient Jomon people developed a tool that combines practicality with artistry - a clay vessel with a decoration that resembles a burning flame. The ""flame pottery"" of the Jomon period, which has been excavated in large numbers in the Shinano River basin in Niigata Prefecture, can be said to be the origin of modern Japanese culture.
    This is a tour where you can gleam advice to use in the present from the steady and fulfilling lives of the Jomon people.

  • About "flame-pottery"

    The "flame-pottery" is a pottery reminiscent of a burning flames. It is a national treasure that combines practicality with artistry. This style was developed in Middle Jomon period.

  • Learning from the
    Jomon way of life

    Since ancient times people of Niigata have been nurtured by mountains, rivers, heavy snowfalls, and delicious seafood. The wisdom of processing and preserving food, the variety of local cuisine, the quality of textiles (for example, angin that is rooted in Jomon period), and creativity are all rooted in this extreme environment. The culture that developed in the ancient Jomon period is the foundation of modern Japanese culture. It reaches from the past, to give us hints for the future!

  • Walking through
    Ancient Jomon

    Jomon people survived off the rich natural environment in Niigata by hunting, gathering, and fishing. Step into their varied world and experience the wisdom of their seasonal lives. Feel the richness and harshness of nature and the warmth of the Jomon people as you explore their world in a full-scale diorama. To understand these people even better, make a Jomon-style magatama. Spend the day surrounded by the root culture of Japan!

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The culture of luxury
Experience Japanese traditions

  • In Niigata, many "Gounou (farmers who owned a vast land)" and "Goushou(merchants who made a fortune by shipping)" built gorgeous houses. Luxurious and profound architectural style, costumes and decorations embody the Japanese aesthetic sense.
    This is a premium tour, through which that you can enjoy the hospitality and luxury of these prominent citizens (make rice cakes, participate in a Shinobue / drum competition, and stroll the traditional garden in a beautiful kimono).

    Japanese gardens and traditional
    architecture created by
    rich farmers and merchants

  • Niigata is a hidden garden kingdom with many wonderful traditional architecture and Japanese gardens. Gounou and Goushou built gorgeous houses to create jobs for tenants and residents. It is said that sometimes there were no limits on budget or time so the work would continue indefinitely.The historic buildings and gardens that remain at the roadway and port of Kitamaebune has a high cultural value.

    Prosperity of Gounou/Goushou
    and garden kingdom of Niigata

  • You can feel Japanese cultures from the houses and gardens made by Gounou/Goushou which embodies "Teiokuichinyo” (the connection between natural and man-made.The luxurious and profound building was lavishly designed and decorated. The Kyoto-style garden is meticulously laid out, with the harmony of garden and mansion in mind. The stones used were shipped from Kansai and Setouchi by Kitamaebune.

    The architectural style that
    embodies "Teiokuichinyo"

  • Japanese gardens and
    traditional architecture
    created by rich farmers
    and merchants

    In Niigata, many "Gounou (farmers who owned a vast land)" and "Goushou (merchants who made a fortune by shipping)" built gorgeous houses. Luxurious and profound architectural style, costumes and decorations embody the Japanese aesthetic sense.
    This is a premium tour, through which that you can enjoy the hospitality and luxury of these prominent citizens (make rice cakes, participate in a Shinobue / drum competition, and stroll the traditional garden in a beautiful kimono).

  • Prosperity of
    Gounou/Goushou and
    garden kingdom of
    Niigata

    Niigata is a hidden garden kingdom with many wonderful traditional architecture and Japanese gardens. Gounou and Goushou built gorgeous houses to create jobs for tenants and residents. It is said that sometimes there were no limits on budget or time so the work would continue indefinitely. The historic buildings and gardens that remain at the roadway and port of Kitamaebune has a high cultural value.

  • The architectural style
    that embodies
    "Teiokuichinyo"

    You can feel Japanese cultures from the houses and gardens made by Gounou/Goushou which embodies "Teiokuichinyo” (the connection between natural and man-made. The luxurious and profound building was lavishly designed and decorated. The Kyoto-style garden is meticulously laid out, with the harmony of garden and mansion in mind. The stones used were shipped from Kansai and Setouchi by Kitamaebune.

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in the culture of luxury
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The Snow Country
Explore the culture and wisdom
of life
under extreme conditions

  • Niigata has one of the heaviest snowfalls in the world. These extreme conditions brought forth a unique culture and lifestyle.
    In this tour, you can experience the life of this snow region.

    Culture and knowledge born
    in the snow country

  • Despite the fact that there are many relatively warm places that share the same latitude as Niigata (San Francisco, Athens, and Lisbon to name a few), Niigata prefecture has one of the heaviest snowfalls in the world. Unique atmospheric conditions, ocean currents and geographical features all conspire together to bury Niigata in more than 3 meters of snow every winter.

    The miracle of survival!

  • Our ancestors understood the unique benefits and uses of snow. Snow was used in food preservation, weaving, and celebrated in festivals and games. Thawed snow water enabled to produce the best rice and sake and provided abundant water for other types of vegetation. Tools and buildings were built strong and sturdy to withstand the extreme conditions.

    Life in the snow

  • The miracle of
    survival!

    Despite the fact that there are many relatively warm places that share the same latitude as Niigata (San Francisco, Athens, and Lisbon to name a few), Niigata prefecture has one of the heaviest snowfalls in the world. Unique atmospheric conditions, ocean currents and geographical features all conspire together to bury Niigata in more than 3 meters of snow every winter.

  • Life in the snow

    Our ancestors understood the unique benefits and uses of snow. Snow was used in food preservation, weaving, and celebrated in festivals and games. Thawed snow water enabled to produce the best rice and sake and provided abundant water for other types of vegetation. Tools and buildings were built strong and sturdy to withstand the extreme conditions.

More about the snow
culture adventures
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TAIKO culture
Experience the ancient vibrations

  • Japanese drum “TAIKO” is said to have existed since the Jomon period. It was used as a means of long distance communication and in religious ceremonies, arts, and entertainment.
    The world-famous drum group “Kodo” will hold a special performance jus for our guests. For an added sense of realism, the secondary broadcast cite will have a special “Sonic Chair”. After that experience, no one will leave unmoved!

    The rhythm of Taiko drums
    is the heartbeat that throbs
    in the Japanese soul.

  • Japanese drum “TAIKO”, is a rare musical instrument since its basic structure has hardly changed since the ancient times. It was used as a means of communicating information during the Jomon period. During the Warring States period, it was used to pass orders during battles and to boost solder morale. Furthermore, since it was thought to reach the spirit world, drum music has been incorporated into ceremonies at shrines and temples. Noh and Kabuki arts also utilize the drums to bring accents and add tension.

    Taiko rhythm throbs from the past.

  • In the 1950s Daihachi Oguchi, a Japanese drum player, established a new performing style, in which taiko plays a leading role. His performances at the Tokyo Olympics and the Osaka Expo attracted attention not only of Japan but the rest of the world as well! The already familiar TAIKO gained a new power through the dramatic performance style and powerful rhythms. From than on, taiko groups were born!

    Japanese drum that sounds to the world

  • The rhythm of Taiko
    drums is the heartbeat
    that throbs in the
    Japanese soul.

    Japanese drum “TAIKO” is said to have existed since the Jomon period. It was used as a means of long distance communication and in religious ceremonies, arts, and entertainment.
    The world-famous drum group “Kodo” will hold a special performance jus for our guests. For an added sense of realism, the secondary broadcast cite will have a special “Sonic Chair”. After that experience, no one will leave unmoved!

  • Taiko rhythm throbs
    from the past.

    Japanese drum “TAIKO”, is a rare musical instrument since its basic structure has hardly changed since the ancient times. It was used as a means of communicating information during the Jomon period. During the Warring States period, it was used to pass orders during battles and to boost solder morale. Furthermore, since it was thought to reach the spirit world, drum music has been incorporated into ceremonies at shrines and temples. Noh and Kabuki arts also utilize the drums to bring accents and add tension.

  • Japanese drum that
    sounds to the world

    In the 1950s Daihachi Oguchi, a Japanese drum player, established a new performing style, in which taiko plays a leading role. His performances at the Tokyo Olympics and the Osaka Expo attracted attention not only of Japan but the rest of the world as well! The already familiar TAIKO gained a new power through the dramatic performance style and powerful rhythms. From than on, taiko groups were born!

More about adventures
in TAIKO culture
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Video Introduction: Niigata culture
Movie

  • ■Video Introduction: Ancient Jomon culture
  • ■Video Introduction: Luxury Culture of Niigata
  • ■Video Introduction: Snow country
  • ■Video Introduction: TAIKO culture
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Brochure
  • This brochure let’s you glimpse the charm of Niigata Cultural Experience Tour.

Access to Niigata